We hear phrases all the time about consistency in social media, and yes, we fully agree, you do need to be consistent with your posting, but there’s a lot more that goes into it. Posting without purpose is how your post gets lost in the floods of other accounts, including your competitors. At Freshbat, we’ve…
Social media marketing can sometimes feel like an endless whirlwind of content ideas, trends, and strategies. Deciding what social media posts to send out into the world can often leave you in a frenzy, staring blankly at your screen, wondering what will engage your target audience today. You may have ran out of fresh content…
When it comes to creating a visual identity or looking for ways to revitalise your brand, it’s important to consider all elements; logo, colour palette and typography. After all, 93% of consumers make purchasing decisions based on visuals alone and up to 90% of an initial impression comes from colour. The Impact of Colour Theory:…
Posting about B2B social media holidays can be a great way to get involved in relevant conversations and boost your post’s impressions. They’re also great for idea generation – no more sitting at a blank screen wondering what you’re going to post about! Be sure to select some that are relevant to your brand and…
With the current economic climate, unfortunately many businesses will turn to cutting marketing as a knee-jerk reaction. But what many business owners sometimes forget is that marketing can work hard for you if you nurture it and take key steps to implement it effectively. We know that it may sound somewhat biased coming from a…
A large part of our workload at Freshbat is creating and scheduling social media posts for our clients. One question we often get asked is ‘How do you manage to stay on top of sharing so many posts on social media?’. There is one simple answer – scheduling tools! Our team primarily use Loomly to…
Clients often ask us if we ever run out of content ideas for social media, blogs and emails. And the honest answer is… no! We have lots of strategies and tips for how to continuously think of fresh content to keep your audience engaged. In this post, we’re sharing our top 3 strategies so you…
With the summer months coming in fast, we know there is one thing on your mind – jetting off on your summer holiday. BUT, before you leave for your sizzling summer break, we want to give you some tips to help relieve your marketing-related stress over the summer period. In this post, we explore 6…
Quite often we hear about a company’s culture, but there are many different interpretations of what it means and this frequently blurs the lines of its relevance. We want to help make it clearer, so you understand exactly what it is and how you can use it to your advantage. This post explores how your…
Have you ever found yourself wondering how brands are able to share so many posts on social media? Well, you don’t have to wonder anymore! Social media scheduling tools are a great way to plan and schedule your content in advance. We understand that ensuring your business’ social media platforms have a constant stream of…
