In the ever-evolving landscape of marketing, the question “What story will we tell the world about our brand?” is not just a strategic query; it’s the cornerstone of your brand’s identity. As a marketing agency, we understand that every word, image, and campaign carry the weight of your brand’s voice and vision. Here’s how you…
All successful brands make it their priority to be one thing… Relevant. And with the ever-changing digital landscape, it can be difficult for brands to stay in the spotlight. It’s when that spotlight starts to fade that repositioning a brand can be crucial. Think of it as a strategic shift in how you target your…
Quite often we hear about a company’s culture, but there are many different interpretations of what it means and this frequently blurs the lines of its relevance. We want to help make it clearer, so you understand exactly what it is and how you can use it to your advantage. This post explores how your…
At Freshbat, we post one blog every week, as we like to make sure we consistently post helpful information to help you with your marketing. Our blog’s topics range from marketing strategies and marketing funnels, to why you should listen to your customers and the best free digital tools. So, we thought we would have…
When you’re launching a new product or service for your business, it’s important to think about your go to market strategy. Here are the 6 key elements of a go to market strategy for B2B companies. Objectives Before you launch a new product, service or any campaign, make sure you’ve set clear objectives and targets…
If you’re thinking about launching a new product or service soon, there are some key steps to go through behind the scenes before you start shouting about it. This post will explore why market research is important when you’re launching a new product or service. Plus, we’ve included some tips for how you can conduct…
In this post, we’re looking at 5 tried and tested market positioning strategies to help you strengthen your brand and grow your business.
In this blog post, we’re looking at why market positioning is important and how it can help you connect with your customers.
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