In the fast-paced world of business, one critical question every company must ask is: “Should we be investing in marketing?” As marketers we understand that this decision can be challenging, especially for those startups and small businesses. But we are here to tell you that investing in marketing is crucial for your brand’s long-term success. …
You’ve discovered that you need to put more effort into marketing for your business, but now you feel overwhelmed by the many options available: agencies, freelancers, or hiring in-house support. It can be tempting to ignore the issue altogether to avoid having to worry about it. However, as you’ve realised, marketing is a crucial part…
It’s well known that marketing can have a positive impact on any organisation. To quote Andrew Dallas, “Content builds relationships. Relationships are built on trust. Trust drives revenue”. However, demonstrating the worth of marketing can be similar to solving a cryptic puzzle. Marketing requires an investment of time, resources and creativity but how can you…
Have you been wondering what the actual cost of social media management is? You might be considering social media management for your business because you may lack the time to handle your marketing efforts or don’t have the expertise to do it effectively. As you explore your options, you’ll notice that many agencies offer social…
During a recession or tough economic times, it can feel like your B2B marketing budget is more stretched than ever as a small business leader. However, even with today’s penny stretched it is more than possible to continue investing in marketing. Keep reading for our comprehensive, worry-free guide to help you with your marketing budget.…
With the beginning of the new financial year a few weeks ago, we thought we would explore marketing budgets. A marketing budget is something every business should have. We know what you’re thinking – “What should my marketing budget be?”. Well to put it simply, every business is different. There are many different factors that…
In this post, we’re looking at how to create a marketing plan on a budget by following some key steps. There are 5 key steps to success we’ve identified that a lot of small business owners miss or don’t get around to doing. Read the post and follow the steps to successfully implement your marketing…
There’s often a lot of confusion about the difference between marketing and sales. Some people think they’re basically the same function, but there are some key differences: Marketing is one-to-many communications, whereas sales is one-to-one Marketing is focused on acquiring leads, sales is focused on converting them Another mistake businesses make is keeping their marketing…
Marketing strategy might sound scary, but it doesn’t have to be! And it is really important that you understand why you need one in your business. As a quick reminder, a marketing strategy is your roadmap for how you’re going to promote your business to your ideal clients. It encompasses everything from your objectives to…
Intro: The first question I often get asked by prospective clients is: “Can you help me with my social media?”. This is a valid question, but often misses the point that there’s a lot more to marketing in your business than social media alone. Social media is one set of channels, which should of course…
