Every business needs a marketing strategy. A marketing strategy helps uncover important aspects of your business such as your target audience, your competitors and the marketing mix. It lays the foundation for your marketing activities and is a reference point for it. There are many reasons why a marketing strategy is important and that’s why…
What’s the difference between a marketing strategy and a marketing plan? If you think they’re the same, you’re not alone. Many businesses struggle with this distinction, which can lead to misaligned efforts and missed opportunities. Understanding the difference is crucial for any business aiming to achieve their marketing goals effectively. Let’s clear up the confusion. …
Marketing rhythms are the strategic, recurring actions that support the success of your business and get you in front of your ideal audience. Often marketing is pushed aside as it is not seen as a priority, and it takes time and expertise to keep up consistency, which demonstrates the importance of getting into a rhythm…
In the complex and ever-changing landscape of marketing, understanding not just what needs to be done, but also the order in which things should be executed, is critical. A well-structured, strategic marketing plan, executed in a logical sequence, can significantly amplify the impact of your marketing efforts. As a marketing agency, we often guide our…
In marketing, it is crucial to understand the steps in your customer journey so you can visualise their experience and recognise how best to meet their needs. This can help to ensure you are using your marketing effectively to help them through the customer journey stages. After all, if you don’t know what your customer…
If you’re a founder or small business owner of a business offering B2B services, crafting an ideal client persona is an essential step when creating your marketing strategy. It’s one of the cornerstones to optimising your services and to ensure that you’re targeting the right audience. Having an ideal client persona will help you hone…
With the most wonderful time of the year fast approaching, it’s never too early to start planning your Christmas marketing. For many small business owners, this can often be a stressful time with trying to stay on top of things before the big day comes. Unfortunately, this is when marketing sometimes gets pushed to the…
A large part of our workload at Freshbat is creating and scheduling social media posts for our clients. One question we often get asked is ‘How do you manage to stay on top of sharing so many posts on social media?’. There is one simple answer – scheduling tools! Our team primarily use Loomly to…
Have you ever wondered “Am I sending too many emails?” or “How many emails should I send to my mailing list in a certain period of time?”. Unfortunately, the answer is not a straight one. Like many other marketing questions, the answer is “it depends” on your specific marketing objectives and audience. We know that…
As we enter the final month of the summer, you may be starting to turn your attention to your marketing from September to the end of the year. There’s no denying that things are going to get tougher for businesses everywhere when it comes to persuading your ideal customers to buy your product or service…
