Creating an effective marketing strategy is crucial for any business aiming to thrive in today’s competitive landscape. A well-crafted strategy not only guides your marketing efforts but also ensures that every action taken aligns with your overall business goals. A comprehensive marketing strategy should answer several key questions. Let’s explore these essential questions and understand…
You’ve discovered that you need to put more effort into marketing for your business, but now you feel overwhelmed by the many options available: agencies, freelancers, or hiring in-house support. It can be tempting to ignore the issue altogether to avoid having to worry about it. However, as you’ve realised, marketing is a crucial part…
Businesses have a wealth of marketing tools at their disposal, all with the same aim: to get a message in front of the target audience. But with so many options, how do businesses choose the right strategy and tools that will give them the best ROI? Figuring this out can be an overwhelming and frustrating…
In today’s competitive marketplace, maintaining a strong brand presence is essential for business success. But how do you know when it’s the right time to elevate your the profile of your brand? Keep reading for the signs that it might be time to give your brand a boost… 1. Stagnant growth One of the most…
In the complex and competitive landscape of modern business, a well- crafted marketing strategy is crucial for success. It serves as the roadmap that guides your efforts, ensuring that your resources are effectively utilised to reach your target audience and achieve your business goals. But what exactly is a marketing strategy, and why is it…
Finding and defining the ‘best’ strategic marketing agency in the UK is no mean feat. As the term ‘best’ is subjective, what works wonders for one organisation may not be the right option for yours. However, the key lies in understanding your specific needs and goals. There are hundreds of marketing agencies all over the…
What is your brand story and why is it important? Sharing your brand story aims to create an experience for the customer that builds an emotional connection between them and your brand. It’s a powerful way to foster a relationship on a deeper level, making customers more inclined to take action. In marketing, brand storytelling…
It’s the million-dollar (or pound) question on every business leader’s lip: how long will it take to see results from our marketing strategy? The answer, unsurprisingly, varies depending on your business, the length of the sales cycle, how much budget and resource you have available and how much you’re willing to commit to implementing a…
Is marketing becoming a source of stress and you don’t have the expertise available to develop your marketing strategy? Then look no further. At Freshbat, we’re delighted to share the launch of our new service: Marketing Strategy In A Day. In this post we explore what this service includes, how it works and how you can…
A lot of small business leaders want to be able to say they do proactive marketing in their business, but the reality is that they’re actually stuck in a vicious cycle of reactive marketing instead. It can be really difficult to get away from a reactive approach to marketing, so in this post we’re going…
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