Marketing strategy might sound scary, but it doesn’t have to be! And it is really important that you understand why you need one in your business. As a quick reminder, a marketing strategy is your roadmap for how you’re going to promote your business to your ideal clients. It encompasses everything from your objectives to…
Intro: The first question I often get asked by prospective clients is: “Can you help me with my social media?”. This is a valid question, but often misses the point that there’s a lot more to marketing in your business than social media alone. Social media is one set of channels, which should of course…
Prioritising marketing is one of the biggest challenges for business owners, whether you do all your marketing yourself or have a team. A lot of the time, we all know we need to do marketing regularly to stay in the minds of our ideal clients and target audience, but there are so many other things…
Summer is typically a quieter time for lots of agencies and service-based businesses. Clients and staff are off on their summer holidays and the hot weather slows everything down. But don’t let your marketing slip!
Once you’ve established your key messages and channels and continue to develop your marketing strategy, the next and final step is to consider the resource you have available to implement your marketing strategy
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
Think a value proposition sounds scary? Don’t worry, it’s not! Chances are you already know what this is anyway because it’s just a fancy term for what product or service you offer and what problem does it solve for your customers.
One of my favourite ways to understand customers is by developing out customer personas, also sometimes called avatars. I’d usually recommend starting with three core personas to begin with. A customer persona is a fantastic tool for really starting to think like your customer.
Want to know how competitor analysis can help your business? Clue: it’s not necessarily all about trying to beat them!
The second step of the marketing strategy development process is to look at your marketing objectives and your key performance indicators. Your marketing objectives should always feed into your wider business objectives, so it’s really important when you’re doing a piece of work on a marketing strategy that you’re very clear on what the objectives for your business are as a whole.