The integration of business strategies is essential for success, especially in today’s competitive business environment. So, what is the relationship between your marketing strategy and business plan? The marketing strategy is essentially the glue that connects everything together and makes sure the right activity is taking place, having a good relationship between marketing strategies and overall…
Reporting is a crucial element of effective marketing. If you’re not doing this, then chances are it’s having an impact on the success of your marketing. Key benefits of reporting 1. Identifying high-performing content Regular reporting helps you understand which types of content resonate best with your audience. By analysing performance metrics, you can identify…
In the fast-paced world of business, knowing when it’s time to establish a solid marketing strategy can make all the difference in achieving sustained growth and success. According to HubSpot, 50% of marketers plan to invest in content marketing in 2024, demonstrating the importance of getting on top of your marketing. If you can relate…
In the ever-evolving landscape of marketing, the question “What story will we tell the world about our brand?” is not just a strategic query; it’s the cornerstone of your brand’s identity. As a marketing agency, we understand that every word, image, and campaign carry the weight of your brand’s voice and vision. Here’s how you…
Businesses have a wealth of marketing tools at their disposal, all with the same aim: to get a message in front of the target audience. But with so many options, how do businesses choose the right strategy and tools that will give them the best ROI? Figuring this out can be an overwhelming and frustrating…
It’s well known that marketing can have a positive impact on any organisation. To quote Andrew Dallas, “Content builds relationships. Relationships are built on trust. Trust drives revenue”. However, demonstrating the worth of marketing can be similar to solving a cryptic puzzle. Marketing requires an investment of time, resources and creativity but how can you…
Finding and defining the ‘best’ strategic marketing agency in the UK is no mean feat. As the term ‘best’ is subjective, what works wonders for one organisation may not be the right option for yours. However, the key lies in understanding your specific needs and goals. There are hundreds of marketing agencies all over the…
What is your brand story and why is it important? Sharing your brand story aims to create an experience for the customer that builds an emotional connection between them and your brand. It’s a powerful way to foster a relationship on a deeper level, making customers more inclined to take action. In marketing, brand storytelling…
All successful brands make it their priority to be one thing… Relevant. And with the ever-changing digital landscape, it can be difficult for brands to stay in the spotlight. It’s when that spotlight starts to fade that repositioning a brand can be crucial. Think of it as a strategic shift in how you target your…
Is marketing becoming a source of stress and you don’t have the expertise available to develop your marketing strategy? Then look no further. At Freshbat, we’re delighted to share the launch of our new service: Marketing Strategy In A Day. In this post we explore what this service includes, how it works and how you can…
