What is a marketing funnel? The marketing funnel explained.
You may have heard of the marketing funnel and think you should do one. But what exactly is a marketing funnel and how can it help your business?
Best free digital marketing tools 2022: take your marketing to the next level without breaking the bank
Marketing can seem overwhelming when you have so many things on your to-do list. But there are some amazing free marketing tools to help you take your digital marketing to the next level.
8 marketing experts you should work with to help grow your business
If your business is growing, chances are you already know that you need some form of marketing to help continue your growth and reach your target audiences. Read more about 8 marketing experts you should work with to help grow your business.
How to choose marketing channels: 6 steps to finding and reaching your audience
Choosing the right marketing channels for your audience and content is important to maximise your resource and grow your business. Follow these 6 steps to choose your marketing channels.
Content marketing strategy 2021: your content marketing strategy template
Your content marketing strategy is essential if you want to be competitive and build trust with your customers. Follow this template to create yours.
How much should a small business spend on marketing?
In this blog post, I’m going to look at the million-dollar question – how much should a small business spend on marketing? As you might expect, there are lots of different answers to this question and there isn’t a one-size-fits-all approach. The good news is that there are some key questions you can answer right…
Marketing audit checklist. What is a marketing audit and why should you do one?
Use this marketing audit checklist to do your own marketing audit.
10 marketing ideas during the coronavirus lockdown 2021
All businesses were required to pivot quickly in March 2020 to implement new marketing ideas during the first coronavirus lockdown. Now here we are at the start of 2021 and lockdown 3 has started in the UK. So it’s time to get your thinking cap on again and make sure your marketing will still work…
5 easy ways to optimise your website homepage
When there are so many digital channels available to your business, it can be easy to overlook your website. But this is still your shop front online, and the place you can bring all the elements of your brand together to generate leads and win new business. Here are 5 things you can do today to optimise your…
What to include in your Covid-19 marketing plan
If you don’t already have a Covid-19 marketing plan, then it’s time to create one. Coronavirus doesn’t look like it’s going anywhere anytime soon, so your clients will want to see what you’re doing to mitigate the risks. To make sure you’ve covered all the bases, make sure your Covid-19 marketing plan covers the following…