TikTok for B2B The Ultimate Guide

TikTok for B2B: The Ultimate Guide

Scared to Use TikTok for B2B? Here’s why you shouldn’t be  If you’re in the B2B space, you might be hesitant to dive into TikTok for marketing. It’s understandable—TikTok’s reputation as a platform for dance challenges and viral memes doesn’t exactly scream “business.” However, many B2Bs, including giants like Adobe Express, have found TikTok to…

5 Tips For Sharing Your Brand Story More Effectively

5 Tips For Sharing Your Brand Story More Effectively

What is your brand story and why is it important? Sharing your brand story aims to create an experience for the customer that builds an emotional connection between them and your brand. It’s a powerful way to foster a relationship on a deeper level, making customers more inclined to take action. In marketing, brand storytelling…

6 Advantages Of Proactive Marketing: Why Is Proactive Marketing Important?

A lot of small business leaders want to be able to say they do proactive marketing in their business, but the reality is that they’re actually stuck in a vicious cycle of reactive marketing instead. It can be really difficult to get away from a reactive approach to marketing, so in this post we’re going…

Is Organic Marketing Better Than Paid Marketing? How Long It Takes To See Results From Organic Marketing

Have you heard people talking about organic marketing and paid marketing but you’re not sure which type is best for your business? The jargon around different types of marketing can be confusing, so in this post, we’re going to demystify these two terms and explore which one could work best for your business.  Organic marketing …