Marketing rhythms are the strategic, recurring actions that support the success of your business and get you in front of your ideal audience. Often marketing is pushed aside as it is not seen as a priority, and it takes time and expertise to keep up consistency, which demonstrates the importance of getting into a rhythm…
Scared to Use TikTok for B2B? Here’s why you shouldn’t be If you’re in the B2B space, you might be hesitant to dive into TikTok for marketing. It’s understandable—TikTok’s reputation as a platform for dance challenges and viral memes doesn’t exactly scream “business.” However, many B2Bs, including giants like Adobe Express, have found TikTok to…
In the rapidly evolving world of artificial intelligence (AI), it’s almost inconceivable to ignore its impact. Many businesses and individuals are turning to AI models to enhance various aspects of their work, including using AI in content. We’ve all encountered content that is blatantly copied and pasted straight from an AI tool such as Chat…
Generating leads can be a frustrating task for many business owners, but once someone becomes a lead, they sometimes go quiet. The unfortunate truth is, a whopping 96% of website visitors aren’t ready to buy on their first visit. But that doesn’t mean they won’t be ready to make the purchase in the future! That’s…
It’s the million-dollar (or pound) question on every business leader’s lip: how long will it take to see results from our marketing strategy? The answer, unsurprisingly, varies depending on your business, the length of the sales cycle, how much budget and resource you have available and how much you’re willing to commit to implementing a…
As a small marketing agency, we often encounter the question of why businesses, ranging from startups to established brands, should consider partnering with a firm of our size. The decision between enlisting the services of a boutique agency versus a large-scale corporation is significant, laden with both potential risks and rewards. Here, we aim to…
In the complex and ever-changing landscape of marketing, understanding not just what needs to be done, but also the order in which things should be executed, is critical. A well-structured, strategic marketing plan, executed in a logical sequence, can significantly amplify the impact of your marketing efforts. As a marketing agency, we often guide our…
When it comes to creating a visual identity or looking for ways to revitalise your brand, it’s important to consider all elements; logo, colour palette and typography. After all, 93% of consumers make purchasing decisions based on visuals alone and up to 90% of an initial impression comes from colour. The Impact of Colour Theory:…
Choosing the right marketing agency for your business is a pivotal decision—one that can either propel your brand to success or have you missing opportunities to connect with your target audience. It’s a choice between specialisation and diversity; do you opt for a marketing agency specialising in agency marketing, or should you go with a…
Many businesses often reach a point in their growth where marketing becomes a crucial part in their business strategy. However, navigating the complex world of digital marketing can be a daunting task, especially for businesses with limited in-house expertise. Therefore, looking for external marketing support is often the next step. With the importance of marketing…
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