An effective marketing strategy is the ultimate foundation for guiding your marketing activities. Without a well-crafted strategy in place, your efforts may lack direction and purpose, leading to ineffective results. An effective marketing strategy should include the following components: 1. Marketing audit The first component of a marketing strategy is a marketing audit, which may…
Needing to improve website design for your business? Having a good website is important for any business and whilst many have them, they aren’t always up to scratch. Here’s some ideas on how to improve website design: 1. Have a clean, modern website design Sometimes simplicity is key! If there is too much going on,…
Your marketing team is the lifeblood of any business, responsible for driving awareness, generating leads, and ultimately contributing to revenue growth. However, many organisations struggle with their marketing teams not operating at their full potential. Understanding the root causes of this inefficiency is crucial to addressing the issues and improving overall performance. That’s why in…
Thinking about outsourcing social media? There are over 63 million company profiles on LinkedIn alone, and according to a recent study, a massive 84% of B2B buyers share business-related posts and content on the platform. This is just one example of why nailing social media management as a business is so important. The potential audience…
Reporting is a crucial element of effective marketing. If you’re not doing this, then chances are it’s having an impact on the success of your marketing. Key benefits of reporting 1. Identifying high-performing content Regular reporting helps you understand which types of content resonate best with your audience. By analysing performance metrics, you can identify…
In today’s fast-paced and competitive business environment, the success of a business often hinges on its marketing strategy. A well-crafted marketing strategy not only drives sales but also builds brand recognition and loyalty. A solid marketing strategy is indispensable for any business, let’s delve into why that is… Defining a Marketing Strategy A marketing strategy…
Will the person who sold you your marketing strategy be working on your marketing account? Maybe, maybe not. In many industries, including marketing, it’s common practice for agencies to have dedicated sales teams whose primary job is to attract and secure new clients. These salespeople are often the face of the company during the initial…
In the bustling world of business, standing out from the crowd is paramount. At Freshbat, we understand that a well-crafted marketing strategy is the cornerstone of any successful business. But what are the tangible outcomes of implementing an effective marketing strategy? In this blog, we delve into the key benefits and results you can expect,…
Creating an effective marketing strategy is crucial for any business aiming to thrive in today’s competitive landscape. A well-crafted strategy not only guides your marketing efforts but also ensures that every action taken aligns with your overall business goals. A comprehensive marketing strategy should answer several key questions. Let’s explore these essential questions and understand…
You’ve discovered that you need to put more effort into marketing for your business, but now you feel overwhelmed by the many options available: agencies, freelancers, or hiring in-house support. It can be tempting to ignore the issue altogether to avoid having to worry about it. However, as you’ve realised, marketing is a crucial part…