Common marketing blocks

When it comes to your mindset around marketing your business, I couldn’t cover this area without identifying some of the main marketing blocks I see business owners experience. It’s really common to have certain blocks around getting visible and consistently putting your content out there.  Here are some of the most common marketing blocks I’ve…

How marketing and sales work together

There’s often a lot of confusion about the difference between marketing and sales. Some people think they’re basically the same function, but there are some key differences: Marketing is one-to-many communications, whereas sales is one-to-one Marketing is focused on acquiring leads, sales is focused on converting them Another mistake businesses make is keeping their marketing…