Marketing strategy 101: Key messages and channels
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
Marketing strategy 101: Customer personas
One of my favourite ways to understand customers is by developing out customer personas, also sometimes called avatars. I’d usually recommend starting with three core personas to begin with. A customer persona is a fantastic tool for really starting to think like your customer.
Marketing strategy 101: Competitor analysis
Want to know how competitor analysis can help your business? Clue: it’s not necessarily all about trying to beat them!
Marketing strategy 101: How to set marketing objectives
The second step of the marketing strategy development process is to look at your marketing objectives and your key performance indicators. Your marketing objectives should always feed into your wider business objectives, so it’s really important when you’re doing a piece of work on a marketing strategy that you’re very clear on what the objectives for your business are as a whole.
Marketing strategy 101: what is a marketing audit?
In this post, I’m talking about how a marketing consultant can support you and your business as you continue to develop your marketing activities and grow through a marketing strategy. Part 1: making sure you do an audit of all our current marketing activities. Read on to find out how to do a marketing audit!
What is a marketing funnel? The marketing funnel explained.
You may have heard of the marketing funnel and think you should do one. But what exactly is a marketing funnel and how can it help your business?
Best free digital marketing tools 2022: take your marketing to the next level without breaking the bank
Marketing can seem overwhelming when you have so many things on your to-do list. But there are some amazing free marketing tools to help you take your digital marketing to the next level.
8 marketing experts you should work with to help grow your business
If your business is growing, chances are you already know that you need some form of marketing to help continue your growth and reach your target audiences. Read more about 8 marketing experts you should work with to help grow your business.
How to choose marketing channels: 6 steps to finding and reaching your audience
Choosing the right marketing channels for your audience and content is important to maximise your resource and grow your business. Follow these 6 steps to choose your marketing channels.
Marketing audit checklist. What is a marketing audit and why should you do one?
Use this marketing audit checklist to do your own marketing audit.
