Listening to customers is a powerful tool that many business owners underestimate. Not using this tool effectively can lead you to miss opportunities, which competitors may use to their advantage. Listening to customers in all forms of marketing is extremely important, however listening to your customers in service marketing is particularly important. In this blog, we’re…
We know many of you will have heard something along the lines of ‘the secret to success is listening to your customers’, but have you ever wondered why? With competition constantly increasing in the small business marketplace, it is now more important than ever to listen to the consumer. In this blog, we’re exploring some…
In this blog post, we’re exploring five reasons why you should listen to your customers. It’s easy to ignore feedback if you don’t like what you’re hearing. Plus, as a small business owner, it’s also easy to be so committed to a business idea that you’ll stick with it for as long as possible, even…
In this blog post, we’re looking at why market positioning is important and how it can help you connect with your customers.
This blog post covers marketing positioning meaning and why it’s important for small businesses. Learn how it can help your business grow.
We’ve now established that business owners often have a negative marketing mindset, which significantly impacts their ability to consistently show up to market their businesses. And obviously, this has a direct impact on the bottom line! Because if you’re not out there and visible to your target audience, selling anything becomes extremely difficult. But even…
Last week I identified some common marketing blocks that are holding many small business owners back from adopting a more positive marketing mindset. This week I want to share some of the ways I help my clients (and myself!) to overcome these marketing blocks as and when they come up. The thing I’ve found most…
When it comes to your mindset around marketing your business, I couldn’t cover this area without identifying some of the main marketing blocks I see business owners experience. It’s really common to have certain blocks around getting visible and consistently putting your content out there. Here are some of the most common marketing blocks I’ve…
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
Think a value proposition sounds scary? Don’t worry, it’s not! Chances are you already know what this is anyway because it’s just a fancy term for what product or service you offer and what problem does it solve for your customers.
Download our FREE Persona Worksheet and discover how to craft messaging that speaks directly to your ideal client’s needs, frustrations, and goals.
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No fluff, no jargon — just an actionable way to refine your client targeting!
