Introduction to B2B Marketing Strategy B2B marketing, or business to business marketing, refers to the practices and strategies businesses use to promote their products or services to other businesses. Unlike B2C (business-to-consumer) marketing, B2B marketing strategy focuses on building long-term relationships and addressing the specific needs of professional buyers. Successful B2B marketing requires a deep…
It’s the million-dollar (or pound) question on every business leader’s lip: how long will it take to see results from our marketing strategy? The answer, unsurprisingly, varies depending on your business, the length of the sales cycle, how much budget and resource you have available and how much you’re willing to commit to implementing a…
If you have any remote interest in social media news, you’ll no doubt have seen that Twitter has gone through a rebrand (of sorts). Elon Musk has decided to do away with the iconic blue bird and has replaced it with a black and white icon representing the new company: X. It seems like this…
A lot of small business leaders want to be able to say they do proactive marketing in their business, but the reality is that they’re actually stuck in a vicious cycle of reactive marketing instead. It can be really difficult to get away from a reactive approach to marketing, so in this post we’re going…
Have you heard people talking about organic marketing and paid marketing but you’re not sure which type is best for your business? The jargon around different types of marketing can be confusing, so in this post, we’re going to demystify these two terms and explore which one could work best for your business. Organic marketing …
During a recession or tough economic times, it can feel like your B2B marketing budget is more stretched than ever as a small business leader. However, even with today’s penny stretched it is more than possible to continue investing in marketing. Keep reading for our comprehensive, worry-free guide to help you with your marketing budget.…
Are you ready to discover the ultimate guide to creating a marketing strategy? In this post, we’re sharing all our top tips and posts to help you create your own marketing strategy so you can feel more in control and clear about your marketing approach. Last year, we shared our Marketing Strategy 101 series and…
One of the biggest stressors for small business leaders is social media. It’s one of those things that you feel pressured to keep up with and it can end up feeling completely relentless. No sooner have you shared a great post than it’s time to share the next one. There’s no real way to get…
Today, we’re answering another frequently asked question: How do you write a marketing plan? In this post, we’re looking at how to create a marketing plan once you have your marketing strategy in place. There are 5 key steps to success we’ve identified that a lot of business leaders miss or don’t get around to…
Proactive marketing is important to help reduce or eliminate marketing activities that waste your business money and time.
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