This week we are talking about how you can best optimise your personal profile on the world’s largest professional network, LinkedIn. Now, we all know that LinkedIn is probably important… but let’s revisit why! If you’re anyone who has a job, owns a company or has anything to do with the working world, it’s important…
Throughout the summer, it’s normal to notice a dip in your social media engagement. With people being away on holiday, they tend to spend less time online and therefore less time looking at your posts. However, don’t be demotivated by this! In this post, we’re sharing some tips you can follow that have helped us…
Clicks are disappearing. Does your marketing disappear with them? In this post, we’re unpacking exactly what zero-click marketing is and how you can evolve your marketing strategy to meet your buyers where they are… and continue driving revenue growth while you’re at it. By the end of this article, we want you to be confident…
We’re keeping up with marketing updates so you don’t have to (because let’s be honest, you’d rather not trawl through SEO jargon and corporate buzzwords). We’ve rounded up the latest need-to-knows and translated them into human-speak, with a splash of Freshbat flair… obviously. Whether you’re running ads, sorting your URLs, or building a B2B brand…
Introduction to B2B Marketing Strategy B2B marketing, or business to business marketing, refers to the practices and strategies businesses use to promote their products or services to other businesses. Unlike B2C (business-to-consumer) marketing, B2B marketing strategy focuses on building long-term relationships and addressing the specific needs of professional buyers. Successful B2B marketing requires a deep…
In the fast-paced world of business, one critical question every company must ask is: “Should we be investing in marketing?” As marketers we understand that this decision can be challenging, especially for those startups and small businesses. But we are here to tell you that investing in marketing is crucial for your brand’s long-term success. …
The integration of business strategies is essential for success, especially in today’s competitive business environment. So, what is the relationship between your marketing strategy and business plan? The marketing strategy is essentially the glue that connects everything together and makes sure the right activity is taking place, having a good relationship between marketing strategies and overall…
Your marketing team is the lifeblood of any business, responsible for driving awareness, generating leads, and ultimately contributing to revenue growth. However, many organisations struggle with their marketing teams not operating at their full potential. Understanding the root causes of this inefficiency is crucial to addressing the issues and improving overall performance. That’s why in…
Thinking about outsourcing social media? There are over 63 million company profiles on LinkedIn alone, and according to a recent study, a massive 84% of B2B buyers share business-related posts and content on the platform. This is just one example of why nailing social media management as a business is so important. The potential audience…
