Think a value proposition sounds scary? Don’t worry, it’s not! Chances are you already know what this is anyway because it’s just a fancy term for what product or service you offer and what problem does it solve for your customers.
One of my favourite ways to understand customers is by developing out customer personas, also sometimes called avatars. I’d usually recommend starting with three core personas to begin with. A customer persona is a fantastic tool for really starting to think like your customer.
Want to know how competitor analysis can help your business? Clue: it’s not necessarily all about trying to beat them!
The second step of the marketing strategy development process is to look at your marketing objectives and your key performance indicators. Your marketing objectives should always feed into your wider business objectives, so it’s really important when you’re doing a piece of work on a marketing strategy that you’re very clear on what the objectives for your business are as a whole.
In this post, I’m talking about how a marketing consultant can support you and your business as you continue to develop your marketing activities and grow through a marketing strategy. Part 1: making sure you do an audit of all our current marketing activities. Read on to find out how to do a marketing audit!
You may have heard of the marketing funnel and think you should do one. But what exactly is a marketing funnel and how can it help your business?
Best free digital marketing tools 2022: take your marketing to the next level without breaking the bank
Marketing can seem overwhelming when you have so many things on your to-do list. But there are some amazing free marketing tools to help you take your digital marketing to the next level.
If your business is growing, chances are you already know that you need some form of marketing to help continue your growth and reach your target audiences. Read more about 8 marketing experts you should work with to help grow your business.
Choosing the right marketing channels for your audience and content is important to maximise your resource and grow your business. Follow these 6 steps to choose your marketing channels.
Your content marketing strategy is essential if you want to be competitive and build trust with your customers. Follow this template to create yours.