Content marketing strategy 2021: your content marketing strategy template
Your content marketing strategy is essential if you want to be competitive and build trust with your customers. Follow this template to create yours.
How much should a small business spend on marketing?
In this blog post, I’m going to look at the million-dollar question – how much should a small business spend on marketing? As you might expect, there are lots of different answers to this question and there isn’t a one-size-fits-all approach. The good news is that there are some key questions you can answer right…
Marketing audit checklist. What is a marketing audit and why should you do one?
Use this marketing audit checklist to do your own marketing audit.
10 marketing ideas during the coronavirus lockdown 2021
All businesses were required to pivot quickly in March 2020 to implement new marketing ideas during the first coronavirus lockdown. Now here we are at the start of 2021 and lockdown 3 has started in the UK. So it’s time to get your thinking cap on again and make sure your marketing will still work…
5 easy ways to optimise your website homepage
When there are so many digital channels available to your business, it can be easy to overlook your website. But this is still your shop front online, and the place you can bring all the elements of your brand together to generate leads and win new business. Here are 5 things you can do today to optimise your…
What to include in your Covid-19 marketing plan
If you don’t already have a Covid-19 marketing plan, then it’s time to create one. Coronavirus doesn’t look like it’s going anywhere anytime soon, so your clients will want to see what you’re doing to mitigate the risks. To make sure you’ve covered all the bases, make sure your Covid-19 marketing plan covers the following…
3 ways to elevate your Covid-19 social media content
I think we can all agree that Covid-19 social media content is getting repetitive and dare I say, boring. However, it’s still really important that businesses continue to share their updates and engage with audiences on social media. Consider taking these 3 approaches to cut through the noise: Use animation to showcase new measures. This…
3 tips to improve your photography
If you want to improve the look and feel of your brand online then take a look at the photos you’re using. This is a great place to start because strong visuals can really make your brand and engage your clients or customers. Whether you want to improve your website, social media accounts or even…
Case study: Yates Education Services
Size of company: Freelancer Industry: Education Specialist areas: Branding, marketing consultancy The challenge Articulate and present information about education consultancy services provided to be able to pitch for new business. Before this project, Yates Education Services did not have any marketing collateral at all so this has been a key part of their business development…
5 challenges faced by content marketers in 2020
We’re still at the start of a new year, which means in the marketing world we’re not only kick-starting this year’s campaigns but we’re also thinking about the challenges we’re going to face throughout the rest of the year. Marketing is a very fast-paced industry, with trends emerging and changing on a daily basis. As…