What is your brand story and why is it important? Sharing your brand story aims to create an experience for the customer that builds an emotional connection between them and your brand. It’s a powerful way to foster a relationship on a deeper level, making customers more inclined to take action. In marketing, brand storytelling…
Determining whether to outsource your social media management or keep it in-house can be challenging. When faced with numerous responsibilities, you may find yourself torn between the two options. While we can’t make the decision for you, we’ve compiled a list of pros and cons to aid in your decision-making process. Pros of outsourcing social…
Have you been wondering what the actual cost of social media management is? You might be considering social media management for your business because you may lack the time to handle your marketing efforts or don’t have the expertise to do it effectively. As you explore your options, you’ll notice that many agencies offer social…
Marketing can be a key component in the success of any business. A strong marketing presence can help to build awareness, stay ahead of the competition and attract more leads. It’s said that 90% of B2B buyers start their purchasing journey with an online search, demonstrating the importance of digital marketing. But building and maintaining…
In the business world, client case studies are a powerful testament to your offering/service and are something many prospects look at before even deciding to speak to you! They seek to answer a crucial question, “Can this business deliver results?”. You’ll also sometimes hear this referred to as ‘social proof’. Think about it. Before you…
All successful brands make it their priority to be one thing… Relevant. And with the ever-changing digital landscape, it can be difficult for brands to stay in the spotlight. It’s when that spotlight starts to fade that repositioning a brand can be crucial. Think of it as a strategic shift in how you target your…
Marketing. It’s a very broad term with a multitude of different activities falling under its umbrella. The variety can make it challenging to identify which activities are better suited for your business and therefore which marketing activities to prioritise, as the optimal strategy can vary widely between different business. You may have been thinking, “Where…
In marketing, it is crucial to understand the steps in your customer journey so you can visualise their experience and recognise how best to meet their needs. This can help to ensure you are using your marketing effectively to help them through the customer journey stages. After all, if you don’t know what your customer…
Is marketing becoming a source of stress and you don’t have the expertise available to develop your marketing strategy? Then look no further. At Freshbat, we’re delighted to share the launch of our new service: Marketing Strategy In A Day. In this post we explore what this service includes, how it works and how you can…
You may have your company’s branding and social media perfected, but have you ever considered your personal branding? You may think that this isn’t important, but there are many business-related benefits from building your personal brand. That’s why in this post, we’re exploring three of the main advantages of building your personal brand and sharing…