Why understanding your clients is more important than obsessing over data

Since digital marketing has exploded for businesses everywhere, it seems like everyone has become obsessed with data and tracking metrics. Now, don’t get me wrong, I love looking at the data and interpreting it to find trends and make sure everything’s on track to meet marketing objectives. But maybe it’s time to refocus on the customer.

How marketing and sales work together

There’s often a lot of confusion about the difference between marketing and sales. Some people think they’re basically the same function, but there are some key differences: Marketing is one-to-many communications, whereas sales is one-to-one Marketing is focused on acquiring leads, sales is focused on converting them Another mistake businesses make is keeping their marketing…