When it comes to creating content on social media, one question we know you’ve thought of is “What should I post about?”. Creating amazing social media content is difficult when you don’t know where to begin. However, there are many ways for your posts to stand out from your competitors. In this blog, we’re exploring…
Listening to customers is a powerful tool that many business owners underestimate. Not using this tool effectively can lead you to miss opportunities, which competitors may use to their advantage. Listening to customers in all forms of marketing is extremely important, however listening to your customers in service marketing is particularly important. In this blog, we’re…
We know many of you will have heard something along the lines of ‘the secret to success is listening to your customers’, but have you ever wondered why? With competition constantly increasing in the small business marketplace, it is now more important than ever to listen to the consumer. In this blog, we’re exploring some…
In this blog post, we’re exploring five reasons why you should listen to your customers. It’s easy to ignore feedback if you don’t like what you’re hearing. Plus, as a small business owner, it’s also easy to be so committed to a business idea that you’ll stick with it for as long as possible, even…
If you’re looking for a way to transform your business, there are different options for how you can go about this. Sometimes you might want to focus on the people who work in your business. Or maybe the processes you use to make things more efficient. In this post, we’re going to share how creating…
It’s a constant challenge for all small business owners: how do you elevate your brand so you can find and attract your ideal clients who want to work with you? And what’s more, how do you work out what to prioritise when you don’t have unlimited time and money to make marketing happen? In this…
In this post, we’re looking at how to create a marketing plan on a budget by following some key steps. There are 5 key steps to success we’ve identified that a lot of small business owners miss or don’t get around to doing. Read the post and follow the steps to successfully implement your marketing…
When you’re launching a new product or service for your business, it’s important to think about your go to market strategy. Here are the 6 key elements of a go to market strategy for B2B companies. Objectives Before you launch a new product, service or any campaign, make sure you’ve set clear objectives and targets…
If you’re thinking about launching a new product or service soon, there are some key steps to go through behind the scenes before you start shouting about it. This post will explore why market research is important when you’re launching a new product or service. Plus, we’ve included some tips for how you can conduct…
In this post, we’re looking at 5 tried and tested market positioning strategies to help you strengthen your brand and grow your business.