In this blog post, I’m going to look at the million-dollar question – how much should a small business spend on marketing? As you might expect, there are lots of different answers to this question and there isn’t a one-size-fits-all approach. The good news is that there are some key questions you can answer right…
Use this marketing audit checklist to do your own marketing audit.
All businesses were required to pivot quickly in March 2020 to implement new marketing ideas during the first coronavirus lockdown. Now here we are at the start of 2021 and lockdown 3 has started in the UK. So it’s time to get your thinking cap on again and make sure your marketing will still work…
When there are so many digital channels available to your business, it can be easy to overlook your website. But this is still your shop front online, and the place you can bring all the elements of your brand together to generate leads and win new business. Here are 5 things you can do today to optimise your…
If you don’t already have a Covid-19 marketing plan, then it’s time to create one. Coronavirus doesn’t look like it’s going anywhere anytime soon, so your clients will want to see what you’re doing to mitigate the risks. To make sure you’ve covered all the bases, make sure your Covid-19 marketing plan covers the following…
I think we can all agree that Covid-19 social media content is getting repetitive and dare I say, boring. However, it’s still really important that businesses continue to share their updates and engage with audiences on social media. Consider taking these 3 approaches to cut through the noise: Use animation to showcase new measures. This…
If you want to improve the look and feel of your brand online then take a look at the photos you’re using. This is a great place to start because strong visuals can really make your brand and engage your clients or customers. Whether you want to improve your website, social media accounts or even…
We’re still at the start of a new year, which means in the marketing world we’re not only kick-starting this year’s campaigns but we’re also thinking about the challenges we’re going to face throughout the rest of the year. Marketing is a very fast-paced industry, with trends emerging and changing on a daily basis. As…
[vc_row type=”vc_default”][vc_column][vc_column_text]Let’s start off with a definition: what does marketing strategy mean to us? The internet is full of different and conflicting definitions so this can be a confusing question. The first thing I see from Google when I search “marketing strategy definition” is “a plan of action designed to promote and sell a product…
