In this blog post, we’re exploring five reasons why you should listen to your customers. It’s easy to ignore feedback if you don’t like what you’re hearing. Plus, as a small business owner, it’s also easy to be so committed to a business idea that you’ll stick with it for as long as possible, even…
If you’re looking for a way to transform your business, there are different options for how you can go about this. Sometimes you might want to focus on the people who work in your business. Or maybe the processes you use to make things more efficient. In this post, we’re going to share how creating…
In this post, we’re looking at how to create a marketing plan on a budget by following some key steps. There are 5 key steps to success we’ve identified that a lot of small business owners miss or don’t get around to doing. Read the post and follow the steps to successfully implement your marketing…
In this blog post, we’re looking at why market positioning is important and how it can help you connect with your customers.
This blog post covers marketing positioning meaning and why it’s important for small businesses. Learn how it can help your business grow.
There are various resources talking about how marketing mindset is all about seeing things from your customers’ perspectives, but I want to consider marketing mindset in terms of how you feel about and perceive marketing as a small business owner.
Since digital marketing has exploded for businesses everywhere, it seems like everyone has become obsessed with data and tracking metrics. Now, don’t get me wrong, I love looking at the data and interpreting it to find trends and make sure everything’s on track to meet marketing objectives. But maybe it’s time to refocus on the customer.
One big business challenge is that marketing and sales are often treated as completely separate business functions. When in fact, they need to be closely aligned and work together to have the best impact on the business as a whole.
Let’s not beat around the bush – sales feels really icky for a lot of us. As business owners, of course we have to make sales to keep our businesses running, but it still feels gross when something is so overtly sales-y. We all went into business to help people, right? So sometimes, asking for…
A lot of the business owners I support struggle more with taking a strategic approach to marketing than thinking about the fine details of marketing. But I often also get questions about how to implement a marketing plan. ere are three things to consider if you’re struggling to follow and implement your marketing plan.
