You may have your company’s branding and social media perfected, but have you ever considered your personal branding? You may think that this isn’t important, but there are many business-related benefits from building your personal brand. That’s why in this post, we’re exploring three of the main advantages of building your personal brand and sharing…
A lot of small business leaders want to be able to say they do proactive marketing in their business, but the reality is that they’re actually stuck in a vicious cycle of reactive marketing instead. It can be really difficult to get away from a reactive approach to marketing, so in this post we’re going…
A large part of our workload at Freshbat is creating and scheduling social media posts for our clients. One question we often get asked is ‘How do you manage to stay on top of sharing so many posts on social media?’. There is one simple answer – scheduling tools! Our team primarily use Loomly to…
Once you have your marketing strategy in place, it’s time to start implementing your marketing! As an aside, if you still don’t have a marketing strategy, check out our post about why a marketing strategy is important. It’s at this stage that we often find people wondering how to create an effective marketing plan. While…
One of the many definitions of marketing is ‘the process of creating and delivering value through products or services, that match or go beyond the needs of your target customers’. So, the real question is – if marketing is the process of meeting your customer’s needs, then how well do you actually know your customers…
With the summer months coming in fast, we know there is one thing on your mind – jetting off on your summer holiday. BUT, before you leave for your sizzling summer break, we want to give you some tips to help relieve your marketing-related stress over the summer period. In this post, we explore 6…
Today, we’re answering another frequently asked question: How do you write a marketing plan? In this post, we’re looking at how to create a marketing plan once you have your marketing strategy in place. There are 5 key steps to success we’ve identified that a lot of business leaders miss or don’t get around to…
At Freshbat, we post one blog every week, as we like to make sure we consistently post helpful information to help you with your marketing. Our blog’s topics range from marketing strategies and marketing funnels, to why you should listen to your customers and the best free digital tools. So, we thought we would have…
With the beginning of the new financial year a few weeks ago, we thought we would explore marketing budgets. A marketing budget is something every business should have. We know what you’re thinking – “What should my marketing budget be?”. Well to put it simply, every business is different. There are many different factors that…
Have you ever thought that marketing can sometimes seem time-consuming and stressful? Well, it doesn’t have to be! Marketing your business should be exciting, creative and should be used as a way to move your business forward. Planning ahead with your marketing can help to remove any stress and provide you with more control and…