Marketing Strategy vs. Marketing Plan

Marketing Strategy vs. Marketing Plan

What’s the difference between a marketing strategy and a marketing plan? If you think they’re the same, you’re not alone. Many businesses struggle with this distinction, which can lead to misaligned efforts and missed opportunities. Understanding the difference is crucial for any business aiming to achieve their marketing goals effectively.   Let’s clear up the confusion. …

6 Advantages Of Proactive Marketing: Why Is Proactive Marketing Important?

A lot of small business leaders want to be able to say they do proactive marketing in their business, but the reality is that they’re actually stuck in a vicious cycle of reactive marketing instead. It can be really difficult to get away from a reactive approach to marketing, so in this post we’re going…

How Do You Write A Marketing Plan?

Today, we’re answering another frequently asked question: How do you write a marketing plan? In this post, we’re looking at how to create a marketing plan once you have your marketing strategy in place. There are 5 key steps to success we’ve identified that a lot of business leaders miss or don’t get around to…