Case study: Yates Education Services

Size of company: Freelancer Industry: Education Specialist areas: Branding, marketing consultancy The challenge Articulate and present information about education consultancy services provided to be able to pitch for new business. Before this project, Yates Education Services did not have any marketing collateral at all so this has been a key part of their business development…

Why even startups should create a marketing strategy from the outset

[vc_row type=”vc_default”][vc_column][vc_column_text]Let’s start off with a definition: what does marketing strategy mean to us? The internet is full of different and conflicting definitions so this can be a confusing question. The first thing I see from Google when I search “marketing strategy definition” is “a plan of action designed to promote and sell a product…