How to create amazing and consistent social media content

When it comes to creating content on social media, one question we know you’ve thought of is “What should I post about?”. Creating amazing social media content is difficult when you don’t know where to begin. However, there are many ways for your posts to stand out from your competitors. In this blog, we’re exploring…

6 key elements of a go to market strategy for B2B companies

When you’re launching a new product or service for your business, it’s important to think about your go to market strategy. Here are the 6 key elements of a go to market strategy for B2B companies.   Objectives Before you launch a new product, service or any campaign, make sure you’ve set clear objectives and targets…

Common marketing blocks

When it comes to your mindset around marketing your business, I couldn’t cover this area without identifying some of the main marketing blocks I see business owners experience. It’s really common to have certain blocks around getting visible and consistently putting your content out there.  Here are some of the most common marketing blocks I’ve…

Why understanding your clients is more important than obsessing over data

Since digital marketing has exploded for businesses everywhere, it seems like everyone has become obsessed with data and tracking metrics. Now, don’t get me wrong, I love looking at the data and interpreting it to find trends and make sure everything’s on track to meet marketing objectives. But maybe it’s time to refocus on the customer.

Marketing strategy 101: what is a marketing audit?

In this post, I’m talking about how a marketing consultant can support you and your business as you continue to develop your marketing activities and grow through a marketing strategy. Part 1: making sure you do an audit of all our current marketing activities. Read on to find out how to do a marketing audit!