Reporting is a crucial element of effective marketing. If you’re not doing this, then chances are it’s having an impact on the success of your marketing. Key benefits of reporting 1. Identifying high-performing content Regular reporting helps you understand which types of content resonate best with your audience. By analysing performance metrics, you can identify…
With a staggering 5.07 billion people on social media worldwide, it’s a fantastic opportunity to get your message out there. But unfortunately, that also means two things: not everyone of social media will be interested in what you offer and there will be a lot of noise from competitors. Information overload can be a real…
Businesses have a wealth of marketing tools at their disposal, all with the same aim: to get a message in front of the target audience. But with so many options, how do businesses choose the right strategy and tools that will give them the best ROI? Figuring this out can be an overwhelming and frustrating…
It’s well known that marketing can have a positive impact on any organisation. To quote Andrew Dallas, “Content builds relationships. Relationships are built on trust. Trust drives revenue”. However, demonstrating the worth of marketing can be similar to solving a cryptic puzzle. Marketing requires an investment of time, resources and creativity but how can you…
Social media marketing can sometimes feel like an endless whirlwind of content ideas, trends, and strategies. Deciding what to post can often leave you in a frenzy, staring blankly at your screen, wondering what will engage your audience today. If you’ve ever found yourself thinking, “What should I post about today?”, then you’re in the…
Navigating the dynamic world of social media can be challenging, but partnering with the right agency can make all the difference. Whether you’re looking to boost your brand’s presence, engage with your audience, or drive conversions, these top social media agencies in the UK have got you covered. Here are some of the best…
Scared to Use TikTok for B2B? Here’s why you shouldn’t be If you’re in the B2B space, you might be hesitant to dive into TikTok for marketing. It’s understandable—TikTok’s reputation as a platform for dance challenges and viral memes doesn’t exactly scream “business.” However, many B2Bs, including giants like Adobe Express, have found TikTok to…
What is your brand story and why is it important? Sharing your brand story aims to create an experience for the customer that builds an emotional connection between them and your brand. It’s a powerful way to foster a relationship on a deeper level, making customers more inclined to take action. In marketing, brand storytelling…
Make planning content easier. Do you ever find yourself struggling to figure out what to post on your business’ social media and feel like you’re running out of content ideas? In this blog, we’re sharing some of our tips on how to make sure you never run out of content ideas to help you stay…
Throughout the summer, it’s normal to notice a dip in your social media engagement. With people being away on holiday, they tend to spend less time online and therefore less time looking at your posts. However, don’t be demotivated by this! In this post, we’re sharing some tips you can follow that have helped us…
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