How to reach your ideal clients It can be tricky to reach your ideal clients. Not every client is the ideal client for your business. As your business grows, this becomes more evident. You might experience periods where you receive an influx of inquiries from a demographic that isn’t a good fit for your business…
In the business world, client case studies are a powerful testament to your offering/service and are something many prospects look at before even deciding to speak to you! They seek to answer a crucial question, “Can this business deliver results?”. You’ll also sometimes hear this referred to as ‘social proof’. Think about it. Before you…
Marketing. It’s a very broad term with a multitude of different activities falling under its umbrella. The variety can make it challenging to identify which activities are better suited for your business and therefore which marketing activities to prioritise, as the optimal strategy can vary widely between different business. You may have been thinking, “Where…
In marketing, it is crucial to understand the steps in your customer journey so you can visualise their experience and recognise how best to meet their needs. This can help to ensure you are using your marketing effectively to help them through the customer journey stages. After all, if you don’t know what your customer…
If you have any remote interest in social media news, you’ll no doubt have seen that Twitter has gone through a rebrand (of sorts). Elon Musk has decided to do away with the iconic blue bird and has replaced it with a black and white icon representing the new company: X. It seems like this…
A marketing audit is the first step in conducting a thorough review of your marketing over a period of time. You can do one at any time during the year, although the end of the year is a great time to step back and reflect on how your marketing has performed over the past 12 months.…
With the most wonderful time of the year fast approaching, it’s never too early to start planning your Christmas marketing. For many small business owners, this can often be a stressful time with trying to stay on top of things before the big day comes. Unfortunately, this is when marketing sometimes gets pushed to the…
Have you ever wondered “Am I sending too many emails?” or “How many emails should I send to my mailing list in a certain period of time?”. Unfortunately, the answer is not a straight one. Like many other marketing questions, the answer is “it depends” on your specific marketing objectives and audience. We know that…
As we enter the final month of the summer, you may be starting to turn your attention to your marketing from September to the end of the year. There’s no denying that things are going to get tougher for businesses everywhere when it comes to persuading your ideal customers to buy your product or service…
Once you have your marketing strategy in place, it’s time to start implementing your marketing! As an aside, if you still don’t have a marketing strategy, check out our post about why a marketing strategy is important. It’s at this stage that we often find people wondering how to create an effective marketing plan. While…
