We’ve now established that business owners often have a negative marketing mindset, which significantly impacts their ability to consistently show up to market their businesses. And obviously, this has a direct impact on the bottom line! Because if you’re not out there and visible to your target audience, selling anything becomes extremely difficult. But even…
Last week I identified some common marketing blocks that are holding many small business owners back from adopting a more positive marketing mindset. This week I want to share some of the ways I help my clients (and myself!) to overcome these marketing blocks as and when they come up. The thing I’ve found most…
When it comes to your mindset around marketing your business, I couldn’t cover this area without identifying some of the main marketing blocks I see business owners experience. It’s really common to have certain blocks around getting visible and consistently putting your content out there. Here are some of the most common marketing blocks I’ve…
There are various resources talking about how marketing mindset is all about seeing things from your customers’ perspectives, but I want to consider marketing mindset in terms of how you feel about and perceive marketing as a small business owner.
There’s often a lot of confusion about the difference between marketing and sales. Some people think they’re basically the same function, but there are some key differences: Marketing is one-to-many communications, whereas sales is one-to-one Marketing is focused on acquiring leads, sales is focused on converting them Another mistake businesses make is keeping their marketing…
Marketing strategy might sound scary, but it doesn’t have to be! And it is really important that you understand why you need one in your business. As a quick reminder, a marketing strategy is your roadmap for how you’re going to promote your business to your ideal clients. It encompasses everything from your objectives to…
Intro: The first question I often get asked by prospective clients is: “Can you help me with my social media?”. This is a valid question, but often misses the point that there’s a lot more to marketing in your business than social media alone. Social media is one set of channels, which should of course…
Prioritising marketing is one of the biggest challenges for business owners, whether you do all your marketing yourself or have a team. A lot of the time, we all know we need to do marketing regularly to stay in the minds of our ideal clients and target audience, but there are so many other things…
Summer is typically a quieter time for lots of agencies and service-based businesses. Clients and staff are off on their summer holidays and the hot weather slows everything down. But don’t let your marketing slip!
Once you’ve established your key messages and channels and continue to develop your marketing strategy, the next and final step is to consider the resource you have available to implement your marketing strategy
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