With the beginning of the new financial year a few weeks ago, we thought we would explore marketing budgets. A marketing budget is something every business should have. We know what you’re thinking – “What should my marketing budget be?”. Well to put it simply, every business is different. There are many different factors that…
Have you ever thought that marketing can sometimes seem time-consuming and stressful? Well, it doesn’t have to be! Marketing your business should be exciting, creative and should be used as a way to move your business forward. Planning ahead with your marketing can help to remove any stress and provide you with more control and…
When it comes to creating content on social media, one question we know you’ve thought of is “What should I post about?”. Creating amazing social media content is difficult when you don’t know where to begin. However, there are many ways for your posts to stand out from your competitors. In this blog, we’re exploring…
Listening to customers is a powerful tool that many business owners underestimate. Not using this tool effectively can lead you to miss opportunities, which competitors may use to their advantage. Listening to customers in all forms of marketing is extremely important, however listening to your customers in service marketing is particularly important. In this blog, we’re…
We know many of you will have heard something along the lines of ‘the secret to success is listening to your customers’, but have you ever wondered why? With competition constantly increasing in the small business marketplace, it is now more important than ever to listen to the consumer. In this blog, we’re exploring some…
In this blog post, we’re exploring five reasons why you should listen to your customers. It’s easy to ignore feedback if you don’t like what you’re hearing. Plus, as a small business owner, it’s also easy to be so committed to a business idea that you’ll stick with it for as long as possible, even…
If you’re looking for a way to transform your business, there are different options for how you can go about this. Sometimes you might want to focus on the people who work in your business. Or maybe the processes you use to make things more efficient. In this post, we’re going to share how creating…
It’s a constant challenge for all small business owners: how do you elevate your brand so you can find and attract your ideal clients who want to work with you? And what’s more, how do you work out what to prioritise when you don’t have unlimited time and money to make marketing happen? In this…
In this post, we’re looking at how to create a marketing plan on a budget by following some key steps. There are 5 key steps to success we’ve identified that a lot of small business owners miss or don’t get around to doing. Read the post and follow the steps to successfully implement your marketing…
When you’re launching a new product or service for your business, it’s important to think about your go to market strategy. Here are the 6 key elements of a go to market strategy for B2B companies. Objectives Before you launch a new product, service or any campaign, make sure you’ve set clear objectives and targets…
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